Economics, Strategy and the Firm
Author | : Paul Cashian |
Publisher | : Palgrave MacMillan |
Total Pages | : 341 |
Release | : 2007 |
ISBN-10 | : 0333992962 |
ISBN-13 | : 9780333992968 |
Rating | : 4/5 (968 Downloads) |
Download or read book Economics, Strategy and the Firm written by Paul Cashian and published by Palgrave MacMillan. This book was released on 2007 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reflects the increasing synthesis of ideas from business economics and business strategy to explain how organizations fulfil their corporate goals. The book provides an analytical framework to explore how organizations operate and interact with the environment and shows how tools from economics can be used to explain, and even predict, the economic behavior of organizations. Assuming a basic knowledge of microeconomic theory, the text is aimed at intermediate undergraduates and MBA students undertaking a course of study in economics and strategy, industrial economics, or industrial organization.