Introduction to Mass Communication

Introduction to Mass Communication
Author :
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Total Pages : 0
Release :
ISBN-10 : 0072917377
ISBN-13 : 9780072917376
Rating : 4/5 (376 Downloads)

Book Synopsis Introduction to Mass Communication by : Stanley J. Baran

Download or read book Introduction to Mass Communication written by Stanley J. Baran and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.


Introduction to Mass Communication Related Books

Introduction to Mass Communication
Language: en
Pages: 0
Authors: Stanley J. Baran
Categories: Mass media
Type: BOOK - Published: 2003 - Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

GET EBOOK

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both
Media & Culture
Language: en
Pages: 613
Authors: Richard Campbell
Categories: Mass media and culture
Type: BOOK - Published: 2002 - Publisher: Bedford Books

GET EBOOK

Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
The Mediated World
Language: en
Pages: 499
Authors: David T. Z. Mindich
Categories: Social Science
Type: BOOK - Published: 2019-08-15 - Publisher: Rowman & Littlefield

GET EBOOK

Today’s students have a world of knowledge at their fingertips, and no longer need textbooks filled with names and dates crammed into a single volume. The Med
Media Today
Language: en
Pages: 1308
Authors: Joseph Turow
Categories: Social Science
Type: BOOK - Published: 2011-09-22 - Publisher: Routledge

GET EBOOK

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems a
Introduction to Mass Communication
Language: en
Pages: 614
Authors: Stanley J. Baran
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: McGraw-Hill Companies

GET EBOOK