EMarketing

EMarketing
Author :
Publisher :
Total Pages : 277
Release :
ISBN-10 : 193612632X
ISBN-13 : 9781936126323
Rating : 4/5 (323 Downloads)

Book Synopsis EMarketing by : Rob Stokes

Download or read book EMarketing written by Rob Stokes and published by . This book was released on 2010 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.


EMarketing Related Books

EMarketing
Language: en
Pages: 277
Authors: Rob Stokes
Categories: Internet marketing
Type: BOOK - Published: 2010 - Publisher:

GET EBOOK

Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through
E-marketing
Language: en
Pages: 553
Authors: Raymond D. Frost
Categories: Business & Economics
Type: BOOK - Published: 2016-06-03 - Publisher: Routledge

GET EBOOK

For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their
Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

GET EBOOK

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
EMarketing Strategies for the Complex Sale
Language: en
Pages: 274
Authors: Ardath Albee
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: McGraw Hill Professional

GET EBOOK

For the complex sale to succeed, marketing managers need authentic and value-based ways to engage the prospect. This book reveals proven methods for using relev
E-Marketing
Language: en
Pages: 257
Authors: Cor Molenaar
Categories: Business & Economics
Type: BOOK - Published: 2013-07-03 - Publisher: Routledge

GET EBOOK

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred whi