Download or read book Driving Results Through Social Networks written by Robert L. Cross and published by John Wiley & Sons. This book was released on 2009-01-09 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.