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Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2022-10-30 - Publisher: Springer Nature
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emph
Language: en
Pages: 408
Pages: 408
Type: BOOK - Published: 2021-07-16 - Publisher: University Press of Kansas
The Unorthodox Presidency of Donald J. Trump explores the myriad ways in which candidate, and then president, Trump exemplifies a nontraditional version of US p
Language: en
Pages: 110
Pages: 110
Type: BOOK - Published: 2016-11-25 - Publisher: Springer
"Explaining the Donald Trump phenomenon is a challenge that will occupy critical theorists of U.S. politics for years to come. Firstly, Donald Trump won the Rep
Language: en
Pages: 342
Pages: 342
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing
From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the
Language: en
Pages: 360
Pages: 360
Type: BOOK - Published: 2017-12-22 - Publisher: Routledge
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cabl
