Do Good

Do Good
Author :
Publisher : AMACOM
Total Pages : 295
Release :
ISBN-10 : 9780814438404
ISBN-13 : 0814438407
Rating : 4/5 (407 Downloads)

Book Synopsis Do Good by : Anne Bahr Thompson

Download or read book Do Good written by Anne Bahr Thompson and published by AMACOM. This book was released on 2017-11-30 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success. Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters, including examples such as: Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability. CVS’s strategic decision to start destocking cigarettes in all stores. Customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence. Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes. By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts.


Do Good Related Books

Do Good
Language: en
Pages: 295
Authors: Anne Bahr Thompson
Categories: Business & Economics
Type: BOOK - Published: 2017-11-30 - Publisher: AMACOM

GET EBOOK

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility,
Doing Business by the Good Book
Language: en
Pages: 223
Authors: David L. Steward
Categories: Business & Economics
Type: BOOK - Published: 2012-04-24 - Publisher: Hachette Books

GET EBOOK

An indispensable volume that shows how to succeed in business by using the Bible and its lessons as a source of inspiration and guidance n 1990, David L. Stewar
Doing Good Better
Language: en
Pages: 288
Authors: William MacAskill
Categories: Social Science
Type: BOOK - Published: 2015-07-28 - Publisher: Penguin

GET EBOOK

Most of us want to make a difference. We donate our time and money to charities and causes we deem worthy, choose careers we consider meaningful, and patronize
Be You. Do Good.
Language: en
Pages: 199
Authors: Jonathan David Golden
Categories: Religion
Type: BOOK - Published: 2016-01-12 - Publisher: Baker Books

GET EBOOK

Almost anyone you ask would say that they want to do work that matters. Yet many people do not feel like they are actively making a difference in the world. Oth
Do Good Well
Language: en
Pages: 581
Authors: Nina Vasan
Categories: Education
Type: BOOK - Published: 2013-03-14 - Publisher: John Wiley & Sons

GET EBOOK

Written with a fresh voice and a dash of humor, Do Good Well is an exciting and readily adaptable guide to social innovation that not only captures the entrepre