Combining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing

In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of th

This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take

Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting f

Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factor