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Digital Transformation for Fashion and Luxury Brands
Language: en
Pages: 510
Authors: Wilson Ozuem
Categories: Consumer behavior
Type: BOOK - Published: 2024 - Publisher: Springer Nature

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Zusammenfassung: This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformation
Digital Luxury
Language: en
Pages: 318
Authors: Wided Batat
Categories: Business & Economics
Type: BOOK - Published: 2019-04-29 - Publisher: SAGE

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th
Digitalization in the Luxury Fashion Industry
Language: en
Pages: 252
Authors: Anna Cabigiosu
Categories: Business & Economics
Type: BOOK - Published: 2020-07-13 - Publisher: Springer Nature

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The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over
Fashion Business and Digital Transformation
Language: en
Pages: 256
Authors: Charlene Gallery
Categories: Business & Economics
Type: BOOK - Published: 2024-06-28 - Publisher: Taylor & Francis

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Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion su
Developing Successful Global Strategies for Marketing Luxury Brands
Language: en
Pages: 0
Authors: Fabrizio Mosca
Categories: Luxuries
Type: BOOK - Published: 2021 - Publisher:

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"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused