Digital Marketing in the Modern Age: Navigating the Digital Landscape delves into the dynamic world of digital marketing, offering readers a comprehensive guide

This book delves into the fundamental principles of digital marketing, providing readers with a robust foundation in the subject. From understanding the psychol

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purpose

"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve