Digital Business and E-Commerce Management 6th edn PDF eBook

Digital Business and E-Commerce Management 6th edn PDF eBook
Author :
Publisher : Pearson Higher Ed
Total Pages : 714
Release :
ISBN-10 : 9780273786573
ISBN-13 : 0273786571
Rating : 4/5 (571 Downloads)

Book Synopsis Digital Business and E-Commerce Management 6th edn PDF eBook by : Dave Chaffey

Download or read book Digital Business and E-Commerce Management 6th edn PDF eBook written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2014-08-28 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.


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