With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the co

Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high scho

Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Auth

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates

"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior conten