This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch

A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.

Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next