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Developing Brands with Qualitative Market Research

Authors: Jon Chandler
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Type: BOOK - Published: 2002 - Publisher:

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Developing Brands with Qualitative Market Research
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Developing Brands with Qualitative Market Research

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Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
Developing Advertising with Qualitative Market Research
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Developing Advertising with Qualitative Market Research

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Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
Essentials of Marketing Research
Language: en
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Essentials of Marketing Research

Authors: Kenneth E. Clow
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Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Interviewing Groups and Individuals in Qualitative Market Research
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Interviewing Groups and Individuals in Qualitative Market Research

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A