Destination branding in ecotourism shapes tourist and traveler’s perceptions and experiences. It creates a unique identity for a location that highlights its

The complex interplay between tourism, architecture, and sustainable development enhances comprehension of how architectural design may positively impact sustai

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca

This book is the first to explore Arabic tourism from a business viewpoint, rather than taking a sociological, anthropological or political stance. It focuses o