A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig

In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any bu

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an