Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how

"An intuitive proven planning and execution method for today's complex and volatile supply chains"--Cover.

This timely guide explains how to implement demand driven metrics for vast improvement in measuring performance given current market conditions.

"Surviving, adapting, and thriving in a VUCA [volatile, uncertain, complex, and ambiguous] world"--Cover.