The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that ar

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that ar

Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 Un

"This book covers current research trends in the area of social networks analysis and mining, sharing research from experts in the social network analysis and m