This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific ma

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment

This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific ma

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal