Data-driven decision making is crucial for ensuring the long-term sustainability of businesses and economic growth. While rapid technological advancements have

The book combines theoretical foundations with practical insights, case studies, and actionable strategies, making it an invaluable resource for marketing profe

In today's academic environment, the challenge of ensuring lasting commercial and economic success for organizations has become more daunting than ever before.

In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Mar

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