Download or read book Customers Are People ... The Human Touch written by John McKean and published by John Wiley & Sons. This book was released on 2003-05-16 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.