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Customer Understanding
Language: en
Pages: 219
Authors: Annette Franz
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Type: BOOK - Published: 2019-09-03 - Publisher:

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Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not
Understanding Customers
Language: en
Pages: 322
Authors: Chris Rice
Categories: Business & Economics
Type: BOOK - Published: 2010-05-14 - Publisher: Routledge

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This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into
Understanding Consumer Decision Making
Language: en
Pages: 463
Authors: Thomas J. Reynolds
Categories: Business & Economics
Type: BOOK - Published: 2001-05 - Publisher: Psychology Press

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This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res
Neuromarketing
Language: en
Pages: 257
Authors: Patrick Renvoise
Categories: Business & Economics
Type: BOOK - Published: 2007-09-30 - Publisher: HarperCollins Leadership

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The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of
Costovation
Language: en
Pages: 208
Authors: Stephen Wunker
Categories: Business & Economics
Type: BOOK - Published: 2018-08-14 - Publisher: AMACOM

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Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can y