We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. T

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by intro

This is a reference field guide for customer experience management professionals to use in their work. It discusses a customer experience management program as

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshin