Customer-centric Marketing Strategies

Customer-centric Marketing Strategies
Author :
Publisher :
Total Pages : 643
Release :
ISBN-10 : 1466625260
ISBN-13 : 9781466625266
Rating : 4/5 (266 Downloads)
GET BOOK
Book Synopsis Customer-centric Marketing Strategies by : Hans Ruediger Kaufmann

Download or read book Customer-centric Marketing Strategies written by Hans Ruediger Kaufmann and published by . This book was released on 2013 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.


Customer-centric Marketing Strategies Related Books

Customer-centric Marketing Strategies
Language: en
Pages: 643

Customer-centric Marketing Strategies

Authors: Hans Ruediger Kaufmann
Categories: Customer relations
Type: BOOK - Published: 2013 - Publisher:

GET EBOOK

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal t
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Language: en
Pages: 675

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Authors: Kaufmann, Hans-Ruediger
Categories: Business & Economics
Type: BOOK - Published: 2012-11-30 - Publisher: IGI Global

GET EBOOK

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer
Customer Centricity
Language: en
Pages: 128

Customer Centricity

Authors: Peter Fader
Categories: Business planning
Type: BOOK - Published: 2012 - Publisher:

GET EBOOK

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Language: en
Pages: 326

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Authors: Wu, Mei
Categories: Business & Economics
Type: BOOK - Published: 2013-09-30 - Publisher: IGI Global

GET EBOOK

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challeng
Customer Relationship Management Strategies in the Digital Era
Language: en
Pages: 340

Customer Relationship Management Strategies in the Digital Era

Authors: Nas?r, Süphan
Categories: Business & Economics
Type: BOOK - Published: 2015-03-31 - Publisher: IGI Global

GET EBOOK

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat