This is the first full-scale study of the work of Clifford Geertz, who is one of the best-known anthropologists in the world today. In a lively and accessible i

The customers prefer small lot sizes, multimodels with model variations, short delivery lead times, and low cost. The organization that cannot transition to the

This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increa

Software reuse promises high value to businesses that develop software, opening the door to radical improvements in productivity, cost, and time to market. This

Provides a methodology to achieve cultural customization in international web site design. A tool for helping executives successfully localize their web sites f