Sustainable Marketing of Cultural and Heritage Tourism

Sustainable Marketing of Cultural and Heritage Tourism
Author :
Publisher : Routledge
Total Pages : 253
Release :
ISBN-10 : 9781136997402
ISBN-13 : 1136997407
Rating : 4/5 (407 Downloads)
GET BOOK
Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.


Sustainable Marketing of Cultural and Heritage Tourism Related Books

Sustainable Marketing of Cultural and Heritage Tourism
Language: en
Pages: 253

Sustainable Marketing of Cultural and Heritage Tourism

Authors: Deepak Chhabra
Categories: Business & Economics
Type: BOOK - Published: 2010-04-19 - Publisher: Routledge

GET EBOOK

The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro
Heritage Marketing
Language: en
Pages: 298

Heritage Marketing

Authors: Shashi Misiura
Categories: Antiques & Collectibles
Type: BOOK - Published: 2006 - Publisher: Routledge

GET EBOOK

This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, envi
Marketing Cultural and Heritage Tourism
Language: en
Pages: 0

Marketing Cultural and Heritage Tourism

Authors: Rosemary Rice McCormick
Categories: Cultural property
Type: BOOK - Published: 2014 - Publisher:

GET EBOOK

Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the busi
Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions
Language: en
Pages: 377

Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

Authors: Ylva French
Categories: Art
Type: BOOK - Published: 2011 - Publisher: Routledge

GET EBOOK

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shif
Digital Transformation in the Cultural Heritage Sector
Language: en
Pages: 226

Digital Transformation in the Cultural Heritage Sector

Authors: Tiziana Russo Spena
Categories: Business & Economics
Type: BOOK - Published: 2021-03-25 - Publisher: Springer Nature

GET EBOOK

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high i