Download or read book A Balanced Introduction to Computer Science written by David Reed and published by Prentice Hall. This book was released on 2005 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To illuminate these theories, the book includes original case studies on campaigns as diverse as Death Cigarettes, Mecca Cola, the Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonald's, Omega and Silk Cut." "This book is essential reading for all marketing students and academics."--BOOK JACKET.