This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions

All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call “arguments.” An argument is a s

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily acc

Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, the book is an au