Crisis Management in the Age of Social Media

Crisis Management in the Age of Social Media
Author :
Publisher : Business Expert Press
Total Pages : 149
Release :
ISBN-10 : 9781606495810
ISBN-13 : 160649581X
Rating : 4/5 (81X Downloads)

Book Synopsis Crisis Management in the Age of Social Media by : Louis Capozzi

Download or read book Crisis Management in the Age of Social Media written by Louis Capozzi and published by Business Expert Press. This book was released on 2013-07-02 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you’ll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn’t. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.


Crisis Management in the Age of Social Media Related Books

Crisis Management in the Age of Social Media
Language: en
Pages: 149
Authors: Louis Capozzi
Categories: Business & Economics
Type: BOOK - Published: 2013-07-02 - Publisher: Business Expert Press

GET EBOOK

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, comb
Social Media Storms
Language: en
Pages: 127
Authors: Pernille Rydén
Categories: Business & Economics
Type: BOOK - Published: 2021-08-25 - Publisher: Routledge

GET EBOOK

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further enga
The Indestructible Brand
Language: en
Pages: 0
Authors: Venke Sharma
Categories: Business & Economics
Type: BOOK - Published: 2017-08-22 - Publisher: SAGE Publications Pvt. Limited

GET EBOOK

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are
Social Media and Crisis Communication
Language: en
Pages: 454
Authors: Yan Jin
Categories: Business & Economics
Type: BOOK - Published: 2022-02-25 - Publisher: Routledge

GET EBOOK

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in cr
Social Media Crisis Communications
Language: en
Pages: 248
Authors: Ann Marie van den Hurk
Categories: Business & Economics
Type: BOOK - Published: 2013-04-09 - Publisher: Que Publishing

GET EBOOK

Normal 0 false false false MicrosoftInternetExplorer4 Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time! Your business or organization will face