Download or read book Creativity at Work written by Jeff DeGraff and published by John Wiley & Sons. This book was released on 2002-10-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: * Understand the creative preferences of organizations, departments, work groups, and individuals * Identify and compare the different creativity profiles that describe specific purposes, practices, and people * Produce the desired results by developing the right practices * Blend creativity practices to meet the complex needs that characterize most work situations o Develop required creative abilities in a team and in oneself