The Case for Creativity

The Case for Creativity
Author :
Publisher :
Total Pages : 186
Release :
ISBN-10 : 0958299730
ISBN-13 : 9780958299732
Rating : 4/5 (732 Downloads)

Book Synopsis The Case for Creativity by : James Hurman

Download or read book The Case for Creativity written by James Hurman and published by . This book was released on 2011 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. 'The Case for Creativity' brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.The book includes comment and perspective from some of advertising and marketing’s leading minds, including Jim Stengel (former P&G Global Marketing Offocer), Jim McDowell (Mini USA CEO), David Lubars (BBDO Chief Creative Officer), Tony Davidson (Wieden+Kennedy London Executive Creative Director), and IPA Consultant and leading advertising effectiveness researcher Peter Field.


The Case for Creativity Related Books

The Case for Creativity
Language: en
Pages: 186
Authors: James Hurman
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher:

GET EBOOK

Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just th
Creativity and Marketing
Language: en
Pages: 231
Authors: Eleonora Pantano
Categories: Business & Economics
Type: BOOK - Published: 2021-08-02 - Publisher: Emerald Group Publishing

GET EBOOK

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthe
Strategic Creativity
Language: en
Pages: 157
Authors: Robin Landa
Categories: Business & Economics
Type: BOOK - Published: 2022-06-01 - Publisher: Routledge

GET EBOOK

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, brandi
The Contagious Commandments
Language: en
Pages: 325
Authors: Paul Kemp-Robertson
Categories: Business & Economics
Type: BOOK - Published: 2018-11-01 - Publisher: Penguin UK

GET EBOOK

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't k
Why Does The Pedlar Sing?
Language: en
Pages: 234
Authors: Paul Feldwick
Categories: Business & Economics
Type: BOOK - Published: 2021-02-28 - Publisher: Troubador Publishing Ltd

GET EBOOK

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featurin