Creative Marketing lifts marketing theory and practice to a higher order,-a third level above Operational and Strategic Marketing. It provides a new mapping str

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of cr

Contemporary Sport Management, Fifth, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of

Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and comp