Related Books

Creating Value with Big Data Analytics
Language: en
Pages: 339
Authors: Peter C. Verhoef
Categories: Business & Economics
Type: BOOK - Published: 2016-01-08 - Publisher: Routledge

GET EBOOK

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies
Creating Value with Data Analytics in Marketing
Language: en
Pages: 337
Authors: Peter C. Verhoef
Categories: Business & Economics
Type: BOOK - Published: 2021-11-07 - Publisher: Routledge

GET EBOOK

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors
Big Data for Managers
Language: en
Pages: 198
Authors: Atal Malviya
Categories: Business & Economics
Type: BOOK - Published: 2018-12-07 - Publisher: Routledge

GET EBOOK

In today’s fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intellige
The Elements of Big Data Value
Language: en
Pages: 399
Authors: Edward Curry
Categories: Computers
Type: BOOK - Published: 2021-08-01 - Publisher: Springer Nature

GET EBOOK

This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value fr
New Horizons for a Data-Driven Economy
Language: en
Pages: 312
Authors: José María Cavanillas
Categories: Computers
Type: BOOK - Published: 2016-04-04 - Publisher: Springer

GET EBOOK

In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They