Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors

In today’s fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intellige

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become