For years, Jonathan Cagan’s and Craig M. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, ident

Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-b

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to

“A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New

Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, the