Costing the Earth

Costing the Earth
Author :
Publisher :
Total Pages : 372
Release :
ISBN-10 : 0071033963
ISBN-13 : 9780071033961
Rating : 4/5 (961 Downloads)

Book Synopsis Costing the Earth by : Frances Cairncross

Download or read book Costing the Earth written by Frances Cairncross and published by . This book was released on 1993-02 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frances Cairncross, environment editor of The Economist, shows how clear-sighted economic policies can be harnessed to help the environment, & how resourceful companies can turn the public's concern for a cleaner environment to their corporate advantage. She argues that successful environmental policies will be the ones that encourage the inventive power of industry. Working together, industry & government can form a formidable alliance: one that fosters economic growth & preserves the environment. Costing the Earth identifies an extraordinary opportunity for enterprise & invention, making it essential reading for all managers concerned about meeting the growing demands of a "green" economy. "[A] thoughtful & highly readable book... Cairncross's range is wide-she covers programs from the United States to Kenya-& with an economist's good sense she punctures sacred cows... She is generally an optimist; she believes that a mixture of market forces & government controls can solve most of our environmental problems."--Allison Green, Sloan Management Review. "Costing the Earth is a very fine overview of issues that are infinitely complex. No manager should venture much further into this decade without reading it."--Colin Tudge, Management Today.


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