Corporate Entrepreneurship & Innovation

Corporate Entrepreneurship & Innovation
Author :
Publisher : Cengage Learning
Total Pages : 496
Release :
ISBN-10 : 0538478926
ISBN-13 : 9780538478922
Rating : 4/5 (922 Downloads)

Book Synopsis Corporate Entrepreneurship & Innovation by : Michael H. Morris

Download or read book Corporate Entrepreneurship & Innovation written by Michael H. Morris and published by Cengage Learning. This book was released on 2010-11-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship in today's dynamic business environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


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