A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it

The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level man

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and tr

'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be