Conversations with Marketing Masters

Conversations with Marketing Masters
Author :
Publisher : John Wiley & Sons
Total Pages : 278
Release :
ISBN-10 : 9780470687505
ISBN-13 : 0470687509
Rating : 4/5 (509 Downloads)

Book Synopsis Conversations with Marketing Masters by : Laura Mazur

Download or read book Conversations with Marketing Masters written by Laura Mazur and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.


Conversations with Marketing Masters Related Books

Conversations with Marketing Masters
Language: en
Pages: 278
Authors: Laura Mazur
Categories: Business & Economics
Type: BOOK - Published: 2009-08-11 - Publisher: John Wiley & Sons

GET EBOOK

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom h
Conversations with Marketing Masters
Language: en
Pages: 248
Authors: Laura Mazur
Categories: Business & Economics
Type: BOOK - Published: 2007-02-06 - Publisher: Wiley

GET EBOOK

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom h
Fanocracy
Language: en
Pages: 306
Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2020-01-07 - Publisher: Penguin

GET EBOOK

A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some b
Masters of Sales
Language: en
Pages: 322
Authors: Ivan Misner
Categories: Business & Economics
Type: BOOK - Published: 2007-08-01 - Publisher: Entrepreneur Press

GET EBOOK

Sold! The magic word. The holy grail. Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no
The New Marketing
Language: en
Pages: 333
Authors: Cheryl Burgess
Categories: Business & Economics
Type: BOOK - Published: 2020-07-27 - Publisher: SAGE

GET EBOOK

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help