Related Books
Language: en
Pages: 276
Pages: 276
Type: BOOK - Published: 2020-05-18 - Publisher: Greenleaf Book Group
Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise
Language: en
Pages: 380
Pages: 380
Type: BOOK - Published: 2019-11-20 - Publisher: University of Chicago Press
The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relatio
Language: en
Pages: 128
Pages: 128
Type: BOOK - Published: 2022-06-28 - Publisher: Taylor & Francis
A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the product
Language: en
Pages: 409
Pages: 409
Type: BOOK - Published: 1999-02-02 - Publisher: SAGE
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcom
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2008-03 - Publisher:
To succeed in today's marketplace, one must publish first, teach second, and sell third. This volume shows how.