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Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise
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A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the product
Sustainable Marketing
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Bookmercial Marketing
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To succeed in today's marketplace, one must publish first, teach second, and sell third. This volume shows how.