Contemporary Research in E-Branding

Contemporary Research in E-Branding
Author :
Publisher : IGI Global
Total Pages : 378
Release :
ISBN-10 : 9781599048154
ISBN-13 : 1599048159
Rating : 4/5 (159 Downloads)
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Book Synopsis Contemporary Research in E-Branding by : Bandyopadhyay, Subir

Download or read book Contemporary Research in E-Branding written by Bandyopadhyay, Subir and published by IGI Global. This book was released on 2008-11-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.


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