Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work be

Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work be

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With cont

This book contains selected papers presented at the 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019), which was organ