Contemporary Radio Programming Strategies

Contemporary Radio Programming Strategies
Author :
Publisher : Routledge
Total Pages : 228
Release :
ISBN-10 : 9781315443515
ISBN-13 : 1315443511
Rating : 4/5 (511 Downloads)

Book Synopsis Contemporary Radio Programming Strategies by : David T. MacFarland

Download or read book Contemporary Radio Programming Strategies written by David T. MacFarland and published by Routledge. This book was released on 2016-10-14 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’


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