Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers a

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a tot

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most l

The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the