Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a ful

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by w

Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory t

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in