Download or read book Consumer Research written by Stephen Brown and published by Routledge. This book was released on 2005-06-23 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research