Consumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices t

How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. C