This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawi

This book examines how the social environment affects food choices and intake, and documents the extent to which people are unaware of the significant impact of

This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent dev

The prevalence of childhood obesity is so high in the United States that it may reduce the life expectancy of today's generation of children. While parents and