Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
Author :
Publisher : Pearson Education India
Total Pages : 628
Release :
ISBN-10 : 8131722368
ISBN-13 : 9788131722367
Rating : 4/5 (367 Downloads)

Book Synopsis Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by : S. Ramesh Kumar

Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding


Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context Related Books

Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
Language: en
Pages: 628
Authors: S. Ramesh Kumar
Categories: Brand name products
Type: BOOK - Published: 2009-09 - Publisher: Pearson Education India

GET EBOOK

India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indi
Case Studies in Marketing Management
Language: en
Pages: 392
Authors: S. Ramesh Kumar
Categories: Marketing
Type: BOOK - Published: 2012 - Publisher: Pearson Education India

GET EBOOK

New Trends in Marketing and Consumer Science
Language: en
Pages: 535
Authors: Tarnanidis, Theodore K.
Categories: Business & Economics
Type: BOOK - Published: 2024-05-17 - Publisher: IGI Global

GET EBOOK

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with
Promotional Practices and Perspectives from Emerging Markets
Language: en
Pages: 246
Authors: Sudhir Rana
Categories: Business & Economics
Type: BOOK - Published: 2022-09-05 - Publisher: Taylor & Francis

GET EBOOK

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the
Integrated Marketing Communications for Public Policy
Language: en
Pages: 148
Authors: Shriram Kadia
Categories: Political Science
Type: BOOK - Published: 2022-12-15 - Publisher: Springer Nature

GET EBOOK

This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guar