This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing res

The international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy-makers confro

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing