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Computational Advertising: Techniques for Targeting Relevant Ads surveys and discusses the problems and solutions pertaining to the information retrieval, machi
Computational Advertising
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This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
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This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundam
Computational Design Thinking
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The current transition from Computer Aided Design (CAD) to Computational Design in architecture represents a profound shift in design thinking and methods. Repr