Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that�

The ultimate sales skill. Without the right techniques, it's tough to get a warm reception when you're cold calling clients. This perfect source for business pe

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional ch