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Language: en
Pages: 372

Competitive Marketing

Authors: John O'Shaughnessy
Categories: Marketing
Type: BOOK - Published: 1984-01-01 - Publisher: Allen & Unwin Australia

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The Manager's Guide to Competitive Marketing Strategies
Language: en
Pages: 426

The Manager's Guide to Competitive Marketing Strategies

Authors: Norton Paley
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Thorogood Publishing

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HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Strategic Marketing
Language: en
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Strategic Marketing

Authors: Douglas West
Categories: Business & Economics
Type: BOOK - Published: 2010-03-25 - Publisher: Oxford University Press, USA

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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma
Marketing Strategy and Competitive Positioning, 7th Edition
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Marketing Strategy and Competitive Positioning, 7th Edition

Authors: Prof Graham Hooley
Categories: Business & Economics
Type: BOOK - Published: 2020-01-09 - Publisher: Pearson UK

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Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive po
Competitive Social Media Marketing Strategies
Language: en
Pages: 0

Competitive Social Media Marketing Strategies

Authors: Gordon Bowen
Categories: Internet marketing
Type: BOOK - Published: 2016 - Publisher: Business Science Reference

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"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' us